CLIENTS: New York University Student Organizations
ROLE: ART DIRECTOR / DESIGNER
Independent Projects
Identity systems, collateral, advertising and promotional materials developed for NYU student organizations such as the Association of Hispanic and Black Business Students and Stern Women in Business as part of their annual conferences.
Done in collaboration with Purple Gate Design.
CLIENT: INTERIOR DESIGN
ROLE: DESIGN DIRECTOR / DESIGNER
Interior Design HIP Awards
Branding and event collateral for the Interior Design recognition program Honoring Industry People (HIP) Awards. The project required an integrated marketing solution from the creation of an identity system to event collateral. An interactive installation invited NeoCon show attendees to post their votes for the hippest as a way to promote the event.
Tags: brand identity, branding, ad series, print, digital, marketing, email, event collateral, signage, banners, installation, awards
ROLE: ART DIRECTOR / DESIGNER
Interior Design One Night Only Event Series
Design of marketing materials and event collateral for a networking event, portfolio review, and roundtable discussions. Events were held in various cities with goal of connecting designers with Interior Design editors, manufacturers, and peers.
Print collateral and an event microsite were created to provide attendees information, an overview of the editorial review process and to increase sponsorship visibility.
Tags: brand identity, print, microsite, email, event collateral, networking
CLIENT: ARCHITECTURAL DIGEST
ROLE: ART DIRECTOR / DESIGNER
Special Issue Promotions
Design and execution of unique printed pieces to promote special issues. Each piece was created to help break through the clutter of traditional mail pieces.
Tags: print, mailings, promotion
ROLE: ART DIRECTOR / DESIGNER
Interior Design Giants of Design Conference
Creation of brand identity that emphasized the idea of connection between attendees of a multi-day design conference held in Palm Springs. The project required the development of both print and digital collateral used throughout the event. Design details needed to appeal to both product manufacturers and interior designers.
Tags: brand identity, print, digital, microsite, event collateral, conference
CLIENT: INTERIOR DESIGN
ROLE: DESIGN DIRECTOR / DESIGNER
Interior Design Sales and Marketing App
Design and development of an Adobe Digital Publishing Suite (DPS) sales and marketing tool. The app was developed to provide engaging content and to streamline the distribution of sales/marketing materials.
Tags: Adobe DPS, App, sales tool, marketing materials
CLIENT: ARCHITECTURAL DIGEST
ROLE: ART DIRECTOR / DESIGNER
AD Roundtable
The AD Roundtable was a subscription based online community created for a design audience to share their opinions. Print ads ran in various Condé Nast publications to generate buzz.
Tags: identity, branding, print advertising, marketing, web portal
CLIENT: INTERIOR DESIGN
ROLE: ART DIRECTOR / DESIGNER
NeoCon SELECT Program 2012
Integrated marketing campaign created to increase the visibility of SELECT advertisers at the annual trade show in Chicago. NeoCon is North America’s largest design exposition and conference for commercial interiors. The 2012 "Share the Love" campaign encouraged attendees to digitally share their favorite products seen at the show.
Tags: integrated marketing, tradeshow, print, digital
CLIENT: INTERIOR DESIGN
ROLE: DESIGN DIRECTOR / DESIGNER
Interior Design Best of Year Awards - 2014
Creation of front-end web design, marketing materials, and event collateral for the Best of Year (BoY) Awards.
Creative campaign was designed to drive submissions, votes, and attendance to the event. In 2014, the winners received 3D printed awards and were featured in the Interior Design December issue. Honorees were also awarded acrylic plaques on the night of the event.
Tags: web design, print, email, event collateral, 3D awards, awards presentation
CLIENT: INTERIOR DESIGN
ROLE: ART DIRECTOR / DESIGNER
NeoCon SELECT Program 2013
Integrated marketing campaign to increase the visibility of SELECT advertisers at the annual NeoCon trade show in Chicago. NeoCon is North America’s largest design exposition and conference for commercial interiors. The 2013 campaign included printed material, banner ads, show signage and a digital lookbook.
Tags: integrated marketing, trade show, print, digital, show signage, commemorative tote bag, banner ads
CLIENT: INTERIOR DESIGN
ROLE: ART DIRECTOR / DESIGNER
K&B and the City - Los Angeles
K&B and the City was a special section of Interior Design magazine that showcased locations of kitchen and bath retailers and advertisers in select cities. In this example, Los Angeles was the featured city. In addition to the print feature, the section was also cross promoted on the magazine's site via digital banner ads.
L.A. cube graphic by Barbara Bestor for Sisters of Los Angeles.
Map illustration created with the help of designer/illustrator Stacey Posnett.
Tags: special ad section, print, multi-page insert, digital, eblast
