GQ Style -
Subscription Page + User Journey 

ART DIRECTOR / CREATIVE LEAD

The GQ Style subscription order page redesign was intended to align with relaunched print and site creative.

For this project, two visual concepts were presented and the chosen direction incorporated a carousel that provided a glimpse of the tastes and fashion sense of the target audience. Unlike standard order page creative, it also provided an enhanced purchasing user journey.

Tags: UX/UI, branding, creative direction, Knolling